RUSHI·SELECTION OF SICHUAN PEPPER: THE ULTIMATE PRODUCTIVISM BEHIND TRADITIONAL CATEGORIES(Ⅲ)

Like other seasoning type products, the main consumption channels of sichuan pepper are still mainly food processing, catering and home consumption. And compared to traditional pepper products, the price advantage of net selection of sichuan pepper is not obvious, but why can be very popular?

First of all, no matter what kind of consumption channel, food safety is the first. The net selection of sichuan pepper as an important raw material, whether for food processing or food and beverage consumption, greatly reducing the food safety of food companies and restaurant brands in the food safety level, the probability of food safety problems caused by raw materials.

Hot Pot
Sichuan Pepper (2)

Secondly, the product stability of such products as sichuan pepper, also determines the stability of the products of food enterprises and catering enterprises. For example, in the field of food processing, pepper is widely used in hot pot seasoning, Chinese compound seasoning and other products, although the use of sichuan pepper accounted for a small percentage, but to some extent determine the direction of the product taste, therefore, the constant flavor of sichuan pepper products must be the first choice of industrialized enterprises. For restaurant users, in the rising tide of chain, the stability of the dishes also determines the chain's consumer reputation, so the net selection of pepper becomes their first choice. As a front-end supply chain enterprise in the spice industry, RuShi can control food safety risks from the source of the food industry, empower customers, and work together to ensure the food safety of the whole industry chain.

Focus on the family consumption field, in the context of continuous upgrading of consumption, price is no longer the main driver of consumer purchases. Especially for families with sichuan pepper consumption habits, has a more profound knowledge of sichuan pepper, and in the purchase of sichuan pepper products, more willing to choose higher prices, better quality, better flavor products, and net selection of sichaun pepper is well suited to the needs of contemporary family consumption and trends.

Obviously, 99.5% is only an intuitive digital indicator of "net selection of sichuan pepper". Behind this number, there is Ruishi's research and thinking on the development of traditional agricultural industrialization, and there is also Ruishi's integration and innovation of traditional industry and modern industry, and there is also Ruishi's tireless exploration and development of sichuan pepper industry for more than 30 years. Therefore, the net selection of sichaun pepper is not only an ultimate product, but also a full embodiment of Ruishi's craftsmanship.

Nowadays, with the net selection of sichuan pepper, the whole line of "Rushi" brand products have been sold well in more than 30 provinces and cities in China, and reached long-term strategic cooperation with many head brands in the food and spice industry, becoming the leading brand in the field of sichuan pepper spice supply in the domestic market.

Postscript

We can easily find that, as a total solution provider of Chinese spice products and a professional supplier of net selection of sichuan pepper in China, the main success of Rushi is to focus on cultivating the spice industry for more than thirty years, always adhere to the original intention of the same, fine in work, craftsmanship in mind, quality in action, to do the industry "pioneer" with the spirit of craftsmanship, with decades of Time, set foot in the southeast and northwest of China, traveled through nine provinces and one city, with footsteps measured every sichuan pepper production area, for the industry to explore a net selection of sichuan pepper road. Finally achieved the leading position in the traditional category, and built a high "moat", laying a solid foundation for the subsequent development of the enterprise.

And from the industry point of view, net selection of sichuan pepper will also become the main development trend of the sichuan pepper industry in the future, and net selection of raw materials, perhaps will also become a new boom in the development of the food industry. On the one hand, consumers pay more and more attention to food safety, the food industry also realized that to completely solve the problem of food safety, we must control the quality of raw materials from the source; on the other hand, more and more food industry and large catering enterprises began to pay attention to the industry's upstream raw material supply chain enterprises on raw material planting, harvesting, primary processing, storage, transportation and other aspects of quality control.

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Scenes

And from the success story of "net selection sichuan pepper", also brings new inspiration to the entire spice industry: even the most traditional categories, as long as "based on market demand, solve the user's pain points, the product to the extreme", you can make a trip to the road of differentiated development The company will be able to shine in the segmentation field.


Post time: Mar-20-2023